Skip to main content

Posts

UNTIL NEXT TIME December 17, 2017 By: Deric Kennedy Well, that's a wrap on season two (my second term) of The SCEM View, with Deric. Yes, it has been nine weeks already. Crazy huh? But a very insightful, worthwhile nine weeks indeed. Prior to embarking on this second term  in my master of strategic communication program at Troy University, I expected to  examine how the changing media environment affects outreach methods and explores practical solutions to achieve communication goals. I also new an emphasis was placed on crisis public relations problems. I have concluded, that is exactly what we did in COM6610. I have grown so much this term and I'm thankful for Dr. Padgett and not only his direction, but his influence!  See you guys next term- January 2018!  Peace and Love 
Post a Comment
Read more
Recent posts
“I Just Wanna Be Successful” December 10, 2017 By: Deric Kennedy “We seem to gain wisdom more readily through our failures than our successes. We think of failure as the antithesis of success, but it isn’t. Success often lies just the other side of failure.” Leo F. Buscaglia. Welcome back to  The SCEM VIEW , with Deric! By now, you know that I’m pursuing a master’s degree in Strategic Communication at Troy University. This blog (which I like to pretend is a popular prime time talk show where strategic communication and pop culture fuse) was originally created to explore and discuss various topics and content in a previous class, Strategic Communication & Emerging Media (SCEM), but I have since completed that course and am now taking COM6610 Leadership and Issues in Strategic Communication. I decided to hold on to the name “The SCEM View” because it's catchy and you guys already know it…so why not? And so, here we are. Let's keep riding this thing out! ...
Post a Comment
Read more
Better Leadership Improves Crisis Management. December 30 ,2017 By: Deric Kennedy “To be effective in crisis management in the digital age means being able to use social media strategically. There is no crisis management today without a full understanding of how to use new media to listen to conversations around your brand in real-time, and understand what you do and don’t need to respond to.” – Chris Syme, author. And on that note, we will begin our show. Welcome back to The SCEM VIEW, with Deric! By now, you know that  I’m pursuing a master’s degree in Strategic Communication at Troy University. This blog (which I like to pretend is a popular prime time talk show where strategic communication and popular culture fuse) was originally created to explore and discuss various topics and content in a previous class, Strategic Communication & Emerging Media (SCEM), but I have since completed that course and am now taking COM6610 Leadership. I decided to hold on to t...
Post a Comment
Read more
So, just what are ya saying? November 26 ,2017 By: Deric Kennedy Henry Ford is quoted as having said, "If we asked the public what they wanted, they would have said 'faster horses'." As expressed by Dr. Padgett, one of the problems strategic communication professionals face is developing and placing messages.One of the problems in creating, developing and placing this message is the research used to build these campaigns is often faulty. This is because the people being asked don't know what they want. And we will begin todays show (blog post) on that wave! Welcome back to The SCEM VIEW, with Deric. By now, you know, I’m pursuing a master’s degree in Strategic Communication at Troy University. My blog (which I like to pretend is a popular prime time talk show where strategic communication and popular culture fuse) was originally created to explore and discuss various topics and content in a previous class, Strategic Communication & Emerging Med...
Post a Comment
Read more
 LANAGEMENT   November 19,2017 By: Deric Kennedy Leadership VS Management If you cannot tell the difference between “Someone is leading me” and “Someone is managing me”, the situation may be more serious than you initially thought.”- Active Collab LLC  Hey, welcome back to The SCEM VIEW, with Deric. By now, you know, I’m pursuing a master’s degree in Strategic Communication at Troy University. My blog (which I like to pretend is a popular prime time talk show where strategic communication and popular culture fuse) was originally created to explore and discuss various topics and content in a previous class, Strategic Communication & Emerging Media (SCEM), but I have since completed that course and am now taking COM 6610 Leadership. I decided to hold on to the name “The SCEMView” because it's catchy and you guys already know it…so why not! And so, here we are. Let's keep riding this thing out. Our last show, week four, we dealt with Leadership and Co...
Post a Comment
Read more
Leadership and Communication Hey, welcome back to The SCEM VIEW, with Deric. By now, you know, I’m pursuing a master’s degree in Strategic Communication at Troy University. My blog (which I like to pretend is a popular prime time talk show where strategic communication and popular culture fuse) was originally created to explore and discuss various topics and content in a previous class, Strategic Communication & Emerging Media (SCEM), but I have since completed that course and am now taking COM 6610 Leadership. I decided to hold on to the name “The SCEMView” because it's catchy and you guys already know it…so why not! And so, here we are. Let's keep riding this thing out. From the largest corporations to small nonprofits, every organization and/or group needs individuals to tell its story, sell its products or services, encourage strong internal communication instill, public confidence, and generate growth. This is precisely  why this course, COM 6610, was so necessa...
Post a Comment
Read more
There’s a New Sheriff in Town   He goes by the name Media, Social Media. November 5, 2017 By:  Deric  Kennedy Opinion Leaders "For some of us they are merely our parents, teachers or mentors who tend to play a prominent role in the establishment or the formation of our views. For the others, the opinion leaders are great people such as Nelson Mandela, Mother Teresa and Mahatma Gandhi. But today, with the changing contemporary scenario’s, there is someone else who has taken on the role of opinion leaders, and that is Social Media."-  McCollin's  Media Hey, welcome back to The  SCEM  VIEW, with  Deric . By now, you know, I’m pursuing a master’s degree in Strategic Communication at Troy University. My blog (which I like to pretend is a popular  prime time  talk show where strategic communication and popular culture fuse) was originally created to explore and discuss various topics and content in a previous class, Strategi...
Post a Comment
Read more