So, just what are ya saying?

November 26 ,2017 By: Deric Kennedy

Henry Ford is quoted as having said, "If we asked the public what they wanted, they would have said 'faster horses'." As expressed by Dr. Padgett, one of the problems strategic communication professionals face is developing and placing messages.One of the problems in creating, developing and placing this message is the research used to build these campaigns is often faulty. This is because the people being asked don't know what they want. And we will begin todays show (blog post) on that wave!

Welcome back to The SCEM VIEW, with Deric. By now, you know, I’m pursuing a master’s degree in Strategic Communication at Troy University. My blog (which I like to pretend is a popular prime time talk show where strategic communication and popular culture fuse) was originally created to explore and discuss various topics and content in a previous class, Strategic Communication & Emerging Media (SCEM), but I have since completed that course and am now taking COM 6610 Leadership. I decided to hold on to the name “The SCEMView” because it's catchy and you guys already know it…so why not! And so, here we are. Let's keep riding this thing out.

Our last show, week five, we dealt with developing strategic communication visions and leadership. We learned that a great leader must have a vision for their team/organization. I concluded that it was key component in the making of any good leader. V I S I O N. This week, week six, we are looking at leadership in message development and placement! Sounds exciting, yeah? Well, I assure, it is.

“The areas of message development and placement is complicated today by the public's access to the Internet. I frequently use UrbanSpoon and Yelp to find new restaurants. More importantly, I use the social media tools to identify the places I don't want to try. Some of the comments posted on these Web sites have a larger readership than the community newspaper.” - Dr. Steven Padgett .