the SCEM VIEW

So, just what are ya saying? November 26 ,2017 By: Deric Kennedy Henry Ford is quoted as having said, "If we asked the public what they wanted, they would have said 'faster horses'." As expressed by Dr. Padgett, one of the problems strategic communication professionals face is developing and placing messages.One of the problems in creating, developing and placing this message is the research used to build these campaigns is often faulty. This is because the people being asked don't know what they want. And we will begin todays show (blog post) on that wave! Welcome back to The SCEM VIEW, with Deric. By now, you know, I’m pursuing a master’s degree in Strategic Communication at Troy University. My blog (which I like to pretend is a popular prime time talk show where strategic communication and popular culture fuse) was originally created to explore and discuss various topics and content in a previous class, Strategic Communication & Emerging Med...

 LANAGEMENT   November 19,2017 By: Deric Kennedy Leadership VS Management If you cannot tell the difference between “Someone is leading me” and “Someone is managing me”, the situation may be more serious than you initially thought.”- Active Collab LLC  Hey, welcome back to The SCEM VIEW, with Deric. By now, you know, I’m pursuing a master’s degree in Strategic Communication at Troy University. My blog (which I like to pretend is a popular prime time talk show where strategic communication and popular culture fuse) was originally created to explore and discuss various topics and content in a previous class, Strategic Communication & Emerging Media (SCEM), but I have since completed that course and am now taking COM 6610 Leadership. I decided to hold on to the name “The SCEMView” because it's catchy and you guys already know it…so why not! And so, here we are. Let's keep riding this thing out. Our last show, week four, we dealt with Leadership and Co...

Leadership and Communication Hey, welcome back to The SCEM VIEW, with Deric. By now, you know, I’m pursuing a master’s degree in Strategic Communication at Troy University. My blog (which I like to pretend is a popular prime time talk show where strategic communication and popular culture fuse) was originally created to explore and discuss various topics and content in a previous class, Strategic Communication & Emerging Media (SCEM), but I have since completed that course and am now taking COM 6610 Leadership. I decided to hold on to the name “The SCEMView” because it's catchy and you guys already know it…so why not! And so, here we are. Let's keep riding this thing out. From the largest corporations to small nonprofits, every organization and/or group needs individuals to tell its story, sell its products or services, encourage strong internal communication instill, public confidence, and generate growth. This is precisely  why this course, COM 6610, was so necessa...

There’s a New Sheriff in Town   He goes by the name Media, Social Media. November 5, 2017 By:  Deric  Kennedy Opinion Leaders "For some of us they are merely our parents, teachers or mentors who tend to play a prominent role in the establishment or the formation of our views. For the others, the opinion leaders are great people such as Nelson Mandela, Mother Teresa and Mahatma Gandhi. But today, with the changing contemporary scenario’s, there is someone else who has taken on the role of opinion leaders, and that is Social Media."-  McCollin's  Media Hey, welcome back to The  SCEM  VIEW, with  Deric . By now, you know, I’m pursuing a master’s degree in Strategic Communication at Troy University. My blog (which I like to pretend is a popular  prime time  talk show where strategic communication and popular culture fuse) was originally created to explore and discuss various topics and content in a previous class, Strategi...